YEAR 12 - It's PRODUCTION Time! ... Say goodbye to sleeeeep!!!!

THIS YEAR.... YOU get to select a brief... which means you have complete ownership over what you do and the pain and joy that will no doubt arise as you work through... THE MOST CHALLENGING WORK you have ever embarked on... No exaggeration - this is going to be a steep learning curve.. I fully expect tears and emotional breakdowns! Alongside moments of total glee and pride as you look at what you have produced!

So tell me below ... WHICH BRIEF do you like and WHY??

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BRIEF OPTION ONE

An independent British Film and Television production company, Prime Times Productions, has produced a feature film with a budget of £5 million pounds, partly supplied by lottery funding.

Prime Times has aspirations for its film to appeal to more than the mainstream 16-25 youth market and the distributors are looking to release the film in about twenty cinemas around the UK in the hope that it will ‘build’.Prime Times is also working on a new TV drama series aimed at youth audience and has produced the TV pilot for series.The TV pilot has been sold to the BBC’s digital channel, BBC3, which is targeting a youth audience and is hoping to challenge C4’s dominance in this market.

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BRIEF OPTION TWO

A regional newspaper is about to run a month long campaign promoting local sports. The newspaper has an online presence and is keen to use its website as a focus for information, as well as featuring a range of sports related features in its print product to broaden the reach of the promotion. Local businesses are helping to fund the promotion through advertising and sponsorship. You work for the newspaper and have been asked to produce materials to be included as part of the promotion.

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BRIEF OPTION THREE

You work for the marketing department of a small record company called Nutune Records, and are involved in the promotion of a new band/musical act for their forthcoming debut album and twelve date tour. 

As part of the promotion the act needs to create an image that will allow them to appeal to an audience with an interest in an established musical genre. The marketing materials should also contribute to constructing a recognisable ‘brand’ for the act. 

You are targeting a largely youth-based market but are keen to promote the act in a way that will appeal to more than just a niche audience. The act already has a Facebook and Myspace presence which has generated some interest and the record company now wishes to use more mainstream marketing techniques to reach a bigger and a more diverse audience.

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*** YOUR CHOICE ***  - Let me know what you're thinking..........