Watch this bbc report video:
Now read this article about the launch of Murdoch's 'iNewspaper' carefully then answer the following questions in detail on your blog: (The title should be the same as this blog post)
1: Why are Steve Jobs and Rupert Murdoch working together on this joint venture? What will be the benefits for each of them? Could collaborating present any disadvantages for either Murdoch or Jobs?
2: How will other media institutions be affected by the introduction of the Daily for the iPad?
3: Write a definition for the term synergy. Is the Daily an example of synergy? Explain.
4: Write a definition for the term convergence. Is the Daily an example of convergence? Explain.
5: Which other newspapers have successfully launched web editions? (Embed pictures of their websites in your answer)
6: Why is Murdoch "running counter to current thinking" regarding online newspapers?
7: The Daily is intended to combine "a tabloid sensibility with a broadsheet intelligence". Explain what this means.
8: A survey found that "...readers spent more time immersed in their iPads than they did – comparatively speaking — on the internet, where unfocused surfing is typical." Why do you think this is?
9: What are the advantages and disadvantages of this collaboration between News Corporation and Apple for the audience/consumer? Explain your ideas in as much detail as possible.
9: Has The Daily been a success? Why/Why not?
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