Cross Media Case Study
You must walk into the exam with a thorough investigation of three media texts from the BROADCAST platform.
* They must all be linked in that they explore THE FAMILY.
* Although they are based primarily on the Broadcast platform, you must investigate how they use 'synergy' and utilise the Print and E-Media platforms also.
* Final outcome - You must submit a presentation on your case study - using media production skills (powerpoint, voice narration / audio - video clips etc)
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For your presentation - ALL Steps MUST be completed fully (For each TEXT!) - How you choose to do this is up to you. (suggestions are above)
STEPS - You must show evidence of all of this work.
Choose a text that explores THE FAMILY on Broadcast Fiction.
Analyse the audience, institution, representations and media language of that text (MIGRAIN)
Then you'll need to find out all you can about how and where it was promoted, looking at print, moving image and e-media.
Lots of close analysis of the website(s) - what audiences (note the plural) are different elements of the sites aimed at etc.
Then look at promotion in print: magazines and newspaper reviews but also any other promotions involving the stars or competitions connected.
Then you'll need to consider any other promotions in moving image, (trailer(s) but also on-the-sofa interviews on Breakfast TV / late night shows etc.
Add to that anything else - the use of any other e-media / new technology promotions - endorsements etc.
Keep relating all of these back to how the text is aiming for the widest possible audiences (and therefore revenues!) and how it portrays THE FAMILY
Bringing all three texts together in your discussion :
How are texts in the three platforms constructed?
• Are there similarities and differences in the way the area is dealt with in each platform?
• What type of media language is used and how?
• How are genre codes used?
• How do texts within the three platforms construct narrative?
How do audiences access texts across the three platforms?
• Do the texts enable different types of audience activity and/or interaction?
• Are audiences able to play a role in the construction of media texts? (UGC)
• Are there differences in the audience gratifications offered across the three platforms?
How are representations constructed and are there similarities and/or differences across the platforms?
• What values and ideologies are communicated within the representation?
What institutional issues are raised by the topic areas?
• How are institutions reacting to change in technology?
• How are institutions attempting to reach and engage their audiences?
• What economic issues are behind the construction and distribution of contemporary media texts?
Keywords/issues:
synergy, intertextuality, cross-media promotion, public service remit and other obligations, censorship & control, news and entertainment values, the technologies used in the production and reception process.
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